In Spring 2023, the Notre Dame athletics design team began planning the All Fight brand campaign for the 2023-2024 season. The goal was to build on past campaigns and tell the Notre Dame athletics story in a way that celebrates our teams, resonates with our student-athletes, and excites our fans.
My role was to design the social media toolkits for our olympic sports, starting with volleyball, soccer, basketball, hockey, and generic templates for all sport use. Throughout the design process, my goal as to be intentional in telling the story that best describes each specific team and program while creating visual unity with our other sports.
To accomplish this, Notre Dame athletics' creative director Emma Schneider interviewed representatives from each program and asked them to describe how they see the program currently as well as its goals and aspirations for the future. I took this feedback and created design assets that are custom and specific to each team, but also work within the greater context of the All Fight campaign. For example, the women's soccer look features backgrounds and textures common to the general All Fight toolkit to maintain consistency, but incorporates unique elements like the star border to tell the unique story of the 2023 Irish women's soccer team.
My role was to design the social media toolkits for our olympic sports, starting with volleyball, soccer, basketball, hockey, and generic templates for all sport use. Throughout the design process, my goal as to be intentional in telling the story that best describes each specific team and program while creating visual unity with our other sports.
To accomplish this, Notre Dame athletics' creative director Emma Schneider interviewed representatives from each program and asked them to describe how they see the program currently as well as its goals and aspirations for the future. I took this feedback and created design assets that are custom and specific to each team, but also work within the greater context of the All Fight campaign. For example, the women's soccer look features backgrounds and textures common to the general All Fight toolkit to maintain consistency, but incorporates unique elements like the star border to tell the unique story of the 2023 Irish women's soccer team.
Another example is volleyball, which utilizes the same background elements but incorporates a unique volleyball net border.
Another crucial part of the process was unifying the social banners and icons across platforms. Before we launched the All Fight campaign, icons and banners were inconsistent from team to team, some remaining unchanged for several years. The goal was to unify each social icon to make them easily recognizable and consistent, and create a banner template with a consistent layout but unique design for each team.
Volleyball X account before All Fight
Volleyball X account with All Fight assets
Football X account before All Fight
Football X account with All Fight assets
Special thanks:
Emma Schneider, Creative Director, Notre Dame Athletics
Boston Logan, Assistant Art Director, Notre Dame Football
Bo Savage, Art Director, Notre Dame Football
Emma Schneider, Creative Director, Notre Dame Athletics
Boston Logan, Assistant Art Director, Notre Dame Football
Bo Savage, Art Director, Notre Dame Football
